Hi, I'm Marc Tobia.
I am a strategic planner and UX researcher with a focus on service innovation and product development.
Perpetually curious at heart and entrepreneurial in spirit, I thrive in collaborative settings where every problem is different and ingenuity is the norm. My expertise is in identifying and connecting abstract ideas to create new ways of thinking and solving problems. I have worked as a project manager, business operator, and built 30+ independent event productions in my professional career. Currently, I am seeking to evangelize service design in a strategic role.
This is some of my recent UX, research, and strategy work.
DESIGN RESEARCH / MARKET STRATEGY
Smile—the digital banking brand of The Co-operative Bank—had been neglected for ten years and needed help building a relaunch strategy.
My Role
Researcher
Strategist
Design Thinking Facilitator
Main Goal
Research how Smile can connect with younger audiences and offer a better banking experience.
PRODUCT DEVELOPMENT / DESIGN RESEARCH
Kiran is an application designed to help those on the mild autistic spectrum prepare for job interviews, and for employers to learn how to better interview and accommodate those with the condition.
My Role
Strategist
Researcher
Service Designer
Design Facilitator
Main Goal
Help individuals with mild autism prepare for job interviews.
OPERATIONAL STRATEGY / TEAM MANAGEMENT
Envisioning the future of work and consulting in the year 2030 for Ernst & Young (EY), and overcoming team conflict in the process.
My Role
Lead Strategist
Researcher
Design Thinking
Facilitator
Main Goal
Develop an innovative strategy to transform EY into a flexible organization.
SERVICE DESIGN / DESIGN THINKING
Independent research project (IRP) focusing on service design as a multidisciplinary practice bringing together three disciplines: operations, marketing, and design.
My Role
Strategist
Researcher
Service Designer
Consultant
Main Goal
Answer the debate of what service design is and how to apply it in a consultant role.
